We generally spend two to three months in production and when a new version of a game is scheduled, the music team is involved at the early stages to generate creative ideas.
Music must be integrated into the overall game design for players to identify with the music. We have also gained valuable experience to evolve music as long-lasting games update. What can we learn from that experience? For long-lasting games with a massive number of players, how can each of the players identify with music? How do you strike a balance between diversity and uniformity in music?Ī: The music IP of “Honor of Kings” is a success story and helped boost the industry’s confidence that music and games can thrive together.
Q: “Honor of Kings” is a successful case study about music intellectual property (IP). TiMi Audio Lab created the theme music of Activision's Call of Duty: Mobile. This is one of the biggest challenges we need to tackle right now. There's still a long way to go, and we have to make many more breakthroughs in the future. I’m proud of developing the iconic “TiMi” sound, as well as the audio for “Craz3 Match” (We Match) in 2013, “Honor of Kings” and “Call of Duty: Mobile”, which just received the HMMA recognition.Ĭhina's mobile games have developed rapidly in the last seven to eight years. Almost everyone in the industry was a freshman, except for a few experts from overseas. Sixteen years ago, China’s domestic game-audio profession was still in its infancy, with a severe shortage of experienced talent. The recording industry was fully industrialized and mature at that time, with a huge number of talented professionals who knew their roles, work procedures and processes. We needed to devote energy and time to understanding each other’s way of thinking so that we could align toward common goals. What impressed me most was to recognize that the internet world is unique, and its employees have different mindsets that enable them to succeed in this industry. I had quite some experience from the recording industry, but I needed to improve my skillsets through continuous learning. It is not easy to make use of a professional’s knowledge and skills when the job at the internet company is only partially related to his or her previous work experience, which was my biggest challenge. Q: When you joined Tencent in 2005, was it challenging to switch gears to produce game music rather than records? What is your most fulfilling project and the biggest challenge today?Ī: Working for an internet company is quite different than producing records. Yang recently shared his experience producing game audio as well as thoughts, exploration and plan on music IP and other topics. TiMi Audio Lab won multiple awards and recognition from the industry and the broader games community. His achievements in sound have even been recognized by the Hollywood Music in Media Awards (HMMA), Global Music Awards, and the Game Audio Network Guild, among others. He has worked on nearly 100 popular games as audio director of TiMi Studios at Tencent Games, including “Call of Duty: Mobile” and “Honor of Kings”. For the past 16 years, Yang has taken the lead to establish Tencent's game audio system. This has been an area of exploration for Tencent’s Sam Yang, a seasoned recording producer who turned his attention to games after joining Tencent in 2005.
From button sounds to character theme songs, the sounds of games are just as important as the graphics and gameplay to players' overall gaming experience. That journey starts when the login music begins to play, their first chance to be impressed. The best video games transport players to other worlds.
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